about us
By Abena is a skincare and lifestyle brand rooted in heritage, created for sensitive skin, and powered by cultural pride. Founded by Jasmine Abena Colgan — a Ghanaian-American entrepreneur living with vitiligo — the brand bridges ancestral wisdom with modern wellness.
Our journey began in 2019 in Northern Ghana, where Jasmine performed field research on shea butter. Collaborating with women-led farming cooperatives, she learned directly from the hands that harvest this sacred ingredient. From that moment, by abena was born — not just as a business, but as a movement for holistic, intentional care.
our mission
To honor the wisdom of our ancestors while caring for the skin and spirit of every body — especially those often overlooked by mainstream skincare.
We believe beauty is ritual. That tradition is science. That healing is cultural.
what we make
We create high-quality, handcrafted skincare made with Ghanaian shea butter, botanical infusions, and mineral-rich ingredients. Our n’ku line includes:
n’ku | raw – Pure, whipped shea
n’ku | butter blend – Luxurious botanical fusion
n’ku | CBD balm – For calming, deeper care
n’ku | suncream – Mineral-based daily protection
We also offer Ghanaian-made clothing and Ashino bead jewelry, celebrating African artistry and cultural adornment.
n’ku | blend
indulge your skin with n’ku | blend, a luxurious body butter that combines the nourishing power of shea butter and cocoa butter with the soothing essence of sandalwood. This rich, creamy formula melts effortlessly into your skin, providing deep hydration and leaving you with a velvety-soft finish.
n’ku | raw
authentic, premium quality shea butter, ethically sourced from northern Ghana. our n’ku is meticulously harvested and processed to retain its natural nutrients, offering a luxurious, creamy texture that deeply nourishes and hydrates the skin.
who we serve
sensitive skin
melanin-rich skin
people seeking ritual-based, ethical care
communities seeking beauty that honors tradition